Dating example information architecture

This is an excerpt from Information Architecture, 4th Edition, by Louis Rosenfeld, Peter Morville, and Jorge Arango.It may contain references to unavailable content that is part of the larger resource.There is little to see here besides the information architecture and the content itself.In fact, as the content is just collections of thumbnails pointing to individual images, the information architecture is what dominates the display.It’s important because users are increasingly likely to bypass your system’s top-down information architecture; instead, they’re using web-wide search tools like Google Search, clicking through ads, and clicking links while reading your content via social networks such as Facebook or Twitter to find themselves deep in your site.Once there, they’ll want to jump to other relevant content on your site without learning how to use its top-down structure.Also, a well-designed information architecture is invisible to users (which, paradoxically, is quite an unfair reward for IA success).

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And although this particular site functions well, you’d learn something about its supporting technology (and related expertise) just from the main page—for example, if it didn’t reflow properly when rendered in small browser windows, you might guess that the designers weren’t aware of or concerned with responsive web design techniques for display in mobile browsers (Figure 1-2).Beyond the navigational options at the bottom of the screen, there’s not much information architecture here. The recipe itself has a clear, strong structure: a title at the top, a list of ingredients, then preparation directions and serving information.This information is “chunked” so you know what’s what.You might be surprised by how much information architecture you can see if you know how to look.For example, the information has been structured in some basic ways, which we’ll explain further in later chapters: Categories are used to group pages and applications throughout the site; labels systematically represent the site’s content; navigation systems and a search system can be used to move through the site.

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