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This keeps the site attractive to those who are really trying to find a match.
Users can access Dating DNA on their phones via the app or on the website.
In addition to being completely free to use, the app boasted unique features, including its proprietary Dating DNA Number that ranks compatibility between users and serves as a unique identifier like actual DNA sequencing.
Kevin and his team of volunteers have since expanded the app to include a website for users to better flesh out their profiles online.
To ensure people using his app were genuinely interested in dating (and not just spammers or scammers), he included several guidelines as part of the user agreement — like making sure user photos are G-rated and include a clear headshot, answering a detailed questionnaire, and locking out users from viewing and interacting with others who aren’t compatible enough.
The Dating DNA Number was created to manage user interaction as a safety measure and to provide better matching.
Dating DNA is geared toward “sincere singles,” as Kevin describes his ideal user base, and anyone who doesn’t fit that description is likely going to have their profile removed.Because the Dating DNA Number acts as a representative unique identifier based on your responses to the survey, people on the app aren’t typically answering the questions to match for one particular type of person.Direct responses to the survey are only visible to you and to premium users.And Dating DNA has been doing all of that for free on Apple devices since 2008.In January 2007, Steve Jobs took the stage at the Moscone Center in San Francisco and introduced the world to the first i Phone saying, “Today, Apple is going to reinvent the phone.” Six months later, the first i Phone was released and its unique touch interface and full web browser became the new standard for how users would interact with mobile devices.