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With 26 million users worldwide playing their sixty (and counting) romance apps, Voltage Inc.has been dominating the mobile dating sim scene for years in Japan, Singapore, and now more recently the U. In fact this past September, Voltage’s romance sims made up almost half of Apple’s twenty top grossing i Phone entertainment apps in Singapore.You can learn more about Voltage’s upcoming and current U.
Though she also admitted that “at the same time, many Western audiences think that Japanese anime looks childish and prefer more realistic illustrations,” which explains the clear visual distinction between Voltage’s exclusively U. But in the end, while it may be interesting to consider cultural differences, both the survey and the feedback from Voltage employees reflected my original sentiment: romance is romance, regardless of culture.
After all, why waste your tears on a guy who doesn’t text you back when you can have your very own virtual boyfriend living in your phone?
Romance and dating simulation games aren’t new in Japan, but (with the notable exception of the games), they’ve been traditionally aimed at male players.
And since establishing their San Francisco branch back in 2012, they’re slowly but surely climbing up the charts here too.
After releasing both localized versions of their Japanese apps, as well as some U. originals, Voltage become the 6th highest-grossing app developers on Google Play (though that ranking is from a category separate to other games.) Voltage’s target audience is unique in the sense that, unlike other dating sim apps, they focus on casual users rather than hardcore fans of the genre.